Closed showroom is accessible by appointment at 9:00am - 5:00pm, Monday - Friday & 8:30am - 5:00pm on Saturday. The Sales Hotline remains available at (403)-382-7639 or by e-mail at salesteam@collegeautogroup.com.

Please CLICK HERE for our COVID-19 Response.

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Welcome to College Lincoln

Founded in 1969, College Lincoln has been serving Lethbridge and area for over 50 years! We pride ourselves on excellent customer service and providing a quality product. College Lincoln is an active member in the local community, being a part of and contributing to many local charities and community events every year.

We carry a comprehensive lineup of new Lincoln vehicles and are confident we have the right vehicle to suit your needs. From family sedans like the Lincoln Continental to the stunning lineup of SUV's like the Lincoln Corsair, Nautilus, Aviator and Navigator.

We also carry a large inventory of pre-owned vehicles that have been locally sourced. Our pre-owned inventory comes from local trade-ins which means your vehicle has not been subjected to some of the harsher road conditions in larger cities. All of our pre-owned vehicles go through a thorough inspection process to ensure your vehicle is as good as new!

Our tag line "Whatever it takes, College Lincoln gives" is a statement all of our employees live by. Every day we strive to provide you the absolute best customer service whether it is in our Sales, Parts, Service or Quick Lane departments.

We understand the purchase of a new vehicle may be the second largest purchase in your life. We respect that and aim to make your experience as easy and enjoyable as possible. We want you to leave feeling confident in your purchase and fully satisfied in your experience. We look forward for the opportunity to serve you.