Lincoln Introduces Access Rewards Program

New Lincoln Access Rewards Program Boosts Ownership Experience
Lincoln values its customers. And the brand is showing its appreciation with an all-new Lincoln Access Rewards program.
Lincoln Access Rewards program features and benefits
Clients who purchase or lease a new Lincoln vehicle are now eligible for the Lincoln Access Rewards program. Points earned through the plan can be redeemed for future vehicles, dealer services and experiences through the brand’s hospitality partners. All new 2020 model-year vehicles come with welcome points as a gift.
“The Lincoln Access Rewards program builds on our portfolio of effortless experiences,” said Rebecca Anderson, Lincoln client experience manager. “It’s about giving our clients back time – the resource they value most – and then offering personalized experiences that reward them for being with Lincoln.”
Anderson said The Lincoln Motor Company has 100 percent dealership participation in the program in the country’s top luxury markets. “This is one more way for us to engage with our clients and show them our appreciation for choosing Lincoln,” she said
The program has three tiers: Standard, Reserve and Black Label. Each level offers greater earning opportunities. Here is how it breaks down:
Standard: 40,000 Lincoln Access Rewards Points
Reserve: 50,000 Lincoln Access Rewards Points
Black Label: 70,000 Lincoln Access Rewards Points
Members qualify for one of the three tiers based on the vehicle they purchase and brand loyalty. The program tiers mirror the Lincoln vehicle trim level hierarchy. That means a Standard vehicle comes gifted with 40,000 points, a Reserve vehicle comes with 50,000 points and a Black Label vehicle comes with 70,000 points.
Participants can also work their way up to higher levels by participating in the program and earning points.
How to register for the Lincoln Access Rewards program
It’s easy to join the Lincoln Access Rewards Program. Simply register through the Lincoln Way app or online at The app is available for download on both Android and iPhone.
Once a client has signed up for the program, they automatically start scoring points whenever they schedule service through the Lincoln Way app. Members can view their point balance under the account tab on either the website portal or the app.
Participants also get entry to the Lincoln Access Rewards Dashboard. The feature provides recommendations for vehicle service, as well as rewards the owner may enjoy.
Lincoln is devoted to providing the best customer experience
The Lincoln Access Rewards program is just one part of the brand’s efforts to highlight client personalization and satisfaction. Some of the other innovative ways Lincoln puts vehicle owners first include:
Lincoln Way Experiences (concierge, hospitality, Lincoln Experience Centers)
The Lincoln Way App (provides features like access to pickup and delivery)
Lincoln + CLEAR (helps traveling Lincoln owners skip long security lines)
Learn more about the Lincoln Access Rewards program at College Ford Lincoln
You can learn more about the exciting new Lincoln Access Rewards program at College Ford Lincoln. As the leading Lincoln dealer in Lethbridge, AB, we offer a large selection of Standard, Reserve and Black Label Lincoln vehicles. Stop by to check out our inventory – or to schedule service and earn rewards points.